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Especially with a French brand. Brands hailing from francophone speaking countries are tricky for an untrained ear, considering French is a language you can't really pronounce phonetically.
As a foreigner trying to wrap your tongue around French, some words will be more of a challenge than others - as one Australian Formula 1 driver found.
As athletes head to France for the 2024 Paris Olympics, WLWT is bringing France to you by breaking down all the French words that you may hear over the next two weeks.