Data analysis does not remove the need for leadership; it requires business leaders to learn to incorporate data into their decision making and effectively train and support their teams to do the same ...

Data-driven B2B marketing is powerful. Learn how to move from strategy to execution to enablement with an AI-powered system ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

In the world of research, a significant shift has occurred. Traditional ways of analyzing data, which usually take a while, are being complemented by real-time data analytics. This new method allows ...

Data Systems Redefining Competitive Decision Making Professional sports are no longer shaped only by instinct, tradition, or experience passed down through coaching trees. Over the last decade, ...

Artificial intelligence has already demonstrated a wide range of useful applications, such as helping digital creators streamline their work. But, based on my experience as a business owner, I’ve ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

LASIK offers an example of how ophthalmology is becoming data-driven, using advanced imaging to move beyond static ...