Through landing pages, that company can tailor messaging to tout the benefits for students, launch a page about graphic design and have yet another page discuss the software’s small business tools.

Landing pages are specific destinations on your site that have one or more specific goals. For instance, the goal of a product landing page is to get more sales. However, you can create a ...

How to Create a Landing Page That Captures Clients Putting yourself in the shoes of your ideal customer can be an effective way to ensure you remain focused on their needs and desires.

If you manage a website, site visitors are your main focus. Before producing a landing page, think as a visitor thinks so you can focus on content and navigation that is most important to them.

If you promote your business online, you're probably familiar with a Landing Page (LP) concept, which is a one-page website, designed to provide a clear ...

Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid.

If your law firm marketing is directing traffic to the home page of your website, you are missing a big opportunity to capture more leads. You should be using dedicated landing pages instead ...

What do people see when they search for you online? Here's how to set up a personal, one-page website to promote yourself or your work.

For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The software to create landing pages on the fly by keyword ...

Done right, intranet landing pages can act as a hub of relevant content and source for useful updates.