We may receive a commission on purchases made from links. According to Bob Bernstein, the man widely credited with inventing the McDonald's Happy Meal, the company was skeptical about the concept.

"A Minecraft Movie" dominated the box office over the weekend, becoming the biggest video game movie opening ever. The film's collaboration with McDonald's brings fans a new version of its Happy Meal, ...

The McDonald's Happy Meal has been a staple in most of our lives, but it has only been around since the 1970s. Marketing guru Bob Bernstein created the Happy Meal to attract children (and their ...

The McDonald’s Minecraft Meal brings collectible toys, spicy sauce, and digital rewards to a new kind of Happy Meal—one that speaks directly to adult fans of fast food rituals and Minecraft nostalgia.