The Minecraft Meal is more than a McDonald’s collab—it’s a case study in how fast food toys, nostalgia, and fandom collide in a billion-dollar economy. The toys used to be an afterthought—plastic ...

The McDonald's Happy Meal has been a staple in most of our lives, but it has only been around since the 1970s. Marketing guru Bob Bernstein created the Happy Meal to attract children (and their ...

The McDonald’s Minecraft Meal brings collectible toys, spicy sauce, and digital rewards to a new kind of Happy Meal—one that speaks directly to adult fans of fast food rituals and Minecraft nostalgia.

Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...