Going to be fitted for a bra could be a thing of the past thanks to a new app. Underwear brand Curvy Kate claims that its new chatbot is able to correctly guess ladies’ bust size with a simple photo.

After M&S ditched tape measures in favour of visually ‘eyeballing’ women’s bra sizes, writer Georgie Culley heads to the high street STANDING half-dressed in a cramped changing room, I slowly turned ...

A bra is an extremely important part of women's everyday clothes. But the surprising thing is that most women do not even know their correct bra size. Often, bras are bought without measuring, just by ...

Going to be fitted for a bra could be a thing of the past thanks to a new app. Underwear brand Curvy Kate claims that its new chatbot is able to correctly guess ladies’ bust size with a simple photo.