Google explains whether some industries can get away with just focusing on traditional search without worrying about GEO.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein. Want your business to show up in Google’s AI-driven results? The same ...

Demand Gen campaigns in Google Ads can now optimize toward view-through conversions on YouTube. Commerce Media Suite is expanding to Demand Gen inventory in Google Ads. Google teased additional Demand ...

Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google. Optimizing for AI search is “the same” as optimizing for traditional search, Google ...

Google has updated its help document titled Do you need an SEO? Google said the changes are to help when "evaluating your SEO's recommendations and tools, along with other minor updates to the page to ...

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an ...