Google is all around you. It’s on your phone as an operating system, as a browser, as an email client, as a cloud backup app, and so on. Since Google is everywhere in our lives, it’s easy to add our ...

Google announced a new Hotel Booking Links program was formerly offered through the Hotels Ads system. Hotels and travel companies are encouraged to join. Current Google Hotel Ads advertisers don’t ...

Google just made it easier to book a hotel room, just in case you’re planning some travel for spring break. (Is it possible to write those words and not hear it in the voice of James Franco’s ...

Google is expanding its free hotel booking links to show on Search and Maps, the company announced Wednesday. The company is also adding reporting capabilities, support for hotel rates in Google ...

Within months, Google has rolled out new features in flights and hotels that, we dare say, make it a convenient one-stop shop to book travel sans encumbrances. Given its dominance in search, hotels ...

The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market. Nearly a decade ago, Google bought travel software company ITA. ITA was the company behind ...

Google is developing agentic bookings in AI Mode for hotel and flight reservations, Julie Farago, Google's vice president of engineering for travel and local search, told PhocusWire. To make this a ...

Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Suzanne Rowan Kelleher covers travel for Forbes. For decades now, one of the pervasive frustrations of searching online for a hotel has been that the room rate you see advertised on a booking site is ...