Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that way.

Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

PPC.io put together the highest paying keywords for Google for 2024. They broke it down amongst a dozen or so categories. ? EXAMPLE: We found an article from HubSpot claiming that “Houston Maritime ...

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and ...

Google Search Ad audits must now rebuild the visibility automation removed. Here's how. (A response to Google’s Ads Decoded ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

Discover why businesses trust expert Google Ads management to maximize ROI, optimize campaigns, target audiences effectively, ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Bootstrap Business Blog outlines the Google Ads mistakes small business owners keep making and how to avoid them with AdWords PPC campaigns.