Pro golf is returning to Austin, Texas - and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...
Golf is headed back to Austin, Texas, in 2026 at the Omni Barton Creek Fazio Canyons Course after a three-year hiatus, with the tournament added to the PGA Tour’s Fall schedule, November 9-15. “Of the ...
The Good Good Golf guys have come a long way in a short period of time - a very long way. Back in the early 2010s, Garrett Clark, Stephen Castaneda, Matt Scharff, and Micah Morris were just a group of ...
Creator-driven brand Good Good Golf is launching a Discord-based community program, with plans to introduce real-life leagues and national tournaments after raising $45 million earlier this year. The ...
Back in the early aughts, when reality TV shows like ‘Survivor’ and ‘The Real World’ ruled the airwaves, golf fans found themselves gripped by ‘The Big Break.' Golf Channel’s entry into the burgeoning ...
Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...
Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...