When firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct ...

As global companies enter the 2026 fiscal year, China remains one of the world’s most strategically important—and operationally complex—markets. For international executives, the challenge is no ...

Nigeria’s indigenous rice varieties, including Ofada, Igbemo, Abakaliki, and Ekpoma rice, possess unique characteristics that make them valuable beyond local markets. While these varieties are ...

If you’re an entrepreneur who’s ready to take your business ventures from domestic to global, read on to learn about how to research, create financial and strategic plans, and use marketing to get to ...

In our interconnected world, business globalization is crucial for growth. Companies are expanding globally to reach new markets, diversify and access global talent. As a seasoned business ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

For brands looking to expand their global footprint, partnerships offer an attractive and cost-effective strategy for doing so. Any international expansion comes with myriad challenges unique to each ...

Discover how contestable markets drive competition by breaking down barriers to entry, influencing pricing strategies, and impacting industry dynamics.