Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

GA4 shows 10 inquiries, while Google Ads shows 4. Before you look at this difference and decide that your settings are wrong, ...

Consider this article a set of GA4 training wheels. Learn where to find site traffic, user engagement, events, and conversion reports with Kayle Larkin. As of July 1, 2023, the version of Google ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

"I installed Google Analytics (GA4) for now, but it's so difficult that I don't know what to look at in the end...""I opened ...

In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...

Yes! I want to attend The Modern Marketer's Guide to Google Analytics and enjoy a year of PRO membership! With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)?

Google Analytics 4 (GA4), the replacement for Universal Analytics (UA), was designed to provide enhanced user insights and better data privacy protection for today’s digital environment. Rather than a ...

The reports in Google Analytics 4 can be confusing. Take, for example, acquisition reports — the channels sending traffic to your site — at Reports > Acquisition. The section lists two types of ...

The new era of Google Analytics is on the horizon. Known as GA4, it isn’t just an upgrade but a fundamental shift in how GA records data and a change for marketers relying on marketing metrics, ...