CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...
The rallying cry for interoperability in TV advertising is creating unlikely bedfellows. On Thursday, Magnite and Comcast-owned FreeWheel announced a technical integration to allow publishers that use ...
NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, announced its new Contextual Marketplace that enables publishers to activate precise, ...
Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. NEW YORK--(BUSINESS WIRE)-- Today FreeWheel, a global technology ...
NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...
FreeWheel, the technology platform for the video advertising industry, and TF1 PUB, the French video advertising network, have announced an extension of their partnership in which FreeWheel will ...
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said When you purchase ...
The new offering, unveiled at Cannes Lions, will be fully operational starting in October. By Georg Szalai Global Business Editor Comcast‘s NBCUniversal has unveiled a strategic expansion of its ...
NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the TV industry, announced today that it has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will ...
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