As the U.S. Open 2025 takes centre stage, it’s the perfect moment to explore this sparkling intersection of sport and style.

Roger Federer's brand association with Rolex is among the most famous athlete-brand partnerships in sports history.

Tennis legend Roger Federer wore a brand new Rolex Perpetual 1908 – that's never been seen before – to the Met Gala 2023.

Roger Federer Shows Off Another Brand-New Rolex He spent the weekend with the Crown’s biggest new release.

Federer wasn’t the only one wearing drool-worthy wrist candy at Wimbledon, of course. His wife, Mirka, donned her favorite blingy $500,000 Rolex Day-Date for the occasion.

Roger Federer was spotted wearing a Rolex and Rafael Nadal a Richard Mille while practicing for the former's final professional tennis match last week.

Yesterday Leo was papped at the premiere of his new film, the action/comedy One Battle After Another – already receiving rave ...

And, as Roger Federer’s watch proves, even after you clear those challenges there is always another velvet rope keeping most watch collectors from the ultimate prizes.

Rolex wrist warriors Roger Federer and Tiger Woods Michael Owens/Getty Images; Kyodo News Stills via Getty Images Fashion & Beauty Alexa Timepieces ...

All-time tennis great and Rolex ambassador Roger Federer takes on Seiko ambassador and world number two Novak Djokovic in Wimbledon 2014's final; plus Rafael Nadal with Richard Mille and Andy ...

This year, along with Federer’s watch, it appears Rolex also silently put out another blingy rainbow Daytona and a Yacht-Master set with jewels seemingly stolen from the Easter Bunny’s palette.