A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Email newsletters are all the rage these days—and much of their appeal revolves around the way they’re delivered. You know the drill, right? Unlike traditional online news sources, where it’s up to ...

When I began overhauling the Financial Times’ editorial email newsletters a couple of years ago, I was soon faced with positive reinforcement, technical frustrations, and sources of deep satisfaction.

More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

"Isn't email dead?" Time and time again marketers hear this, but what's dead is the old way of email marketing, where you pop up in audiences' inboxes with a mediocre discount code once a month. The ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

Let’s be honest: There’s nothing cutting edge about email newsletters. And yet, when it comes to reaching customers this classic tactic doesn’t just work–it works really well. How can that be? Well, ...

While email consistently gets a bad rap for being a productivity killer, we beg to differ. Below you’ll find a list of the 50 newsletters that we look forward to getting every week in our inbox. The ...