It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

The first email was sent in 1971; it permanently changed how we communicate with one another. Today, businesses use email to connect with their audience, build credibility in their industry and ...

To create a consistent and compelling brand experience, retailers must ensure that consumers can connect with them at all times, using any device. Short Message Service (SMS) marketing, or text ...

The potential requirement for B2B customers to opt in to emails is marketers’ biggest concern around new e-privacy regulation, according to the DMA. The survey of 305 marketers found more than a third ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Do you know the difference between a double or single opt-in and an implicit opt-in? The question is answered in this primer on opt-in email marketing.