Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Sam’s Club, one of the world’s leading retailers and a digital innovation pioneer, announced Sam’s Club Member Access Platform (MAP) is launching display ads in the ...

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results, and ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Pavlo Prannyk, CEO of the small family-owned business olpr Leather Goods, has choices when it comes to where he runs ads. The company's founder mostly runs advertising through Google Ads and a bit on ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Sam’s Club MAP is the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. Scan & Go, a feature of the Sam’s Club mobile app, allows members shopping ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...