In too many organizations, design is treated as a downstream function or even a cost center. In the best case, it’s a nice-to ...
Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...
Toyna Chin is the Head of Marketing at Novotech, a global CRO. She writes about leadership, marketing, and lessons of day-to-day business. Every leader has an opinion on how their organization should ...
With the right strategy you can overcome multicloud’s complexity while maximizing its benefits. Here are three key considerations. Multicloud by design is a consistent, intentional and thoughtful ...
Sometimes I think the history of graphic design is a history of finding new terms to define graphic design. In the 100 years or so since the term was first coined, designers have been looking for an ...
The 1996 horror movie Scream has long been famous for its twist: As the protagonist prepares diligently to defend against threats from the outside, it turns out the killer is already inside the house.
John Ternus, who is now 50, has been with Apple since 2001 and rose rapidly through the hardware ranks, taking over hardware engineering leadership in 2021. Amid rumours of his retirement, Apple CEO ...
Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...
In the heart of one of the world’s most fast-paced financial markets, a digital reckoning was brewing. A leading retail bank—serving tens of millions, managing hundreds of billions, and deeply ...
The VW Group, composed of 10 brands including Audi, Porsche, Skoda, SEAT, Ducati, and others, is placing a greater emphasis on design in its business. Design departments of the various VW Group brands ...