The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis Design ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

The concept of “design thinking” has surged in popularity in recent years as those outside the design department have realized the appeal of an approach to innovation that prioritizes creativity and ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

“In a design paradigm...the solution is not locked away somewhere waiting to be discovered but lies in the creative work of the team. The creative process generates ideas and concepts that have not ...

The Build a Better Book project emphasizes a human-centered design thinking approach, in which participants first need to better understand the specific needs of their end users. The Design Thinking ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...