Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. This AI startup is trying it.

One of the most profitable Google Ads targeting tactics is retargeting: showing ads to people who are already familiar with your business. But if you still think that “retargeting” means a Display ...

In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large language model (LLM), ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between ...

Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared ...

The Google-Salesforce data breach just keeps getting worse, with the tech giant confirming that the exposed information included some from Google Ads customers. Data breaches are, simply put, the ...

Google sent out emails to some advertisers and also posted on its blog about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer ...