For retailers and investors, the message is that consumers are still in the game—they’re just demanding a clearer value ...

Consumer Edge, a provider of consumer alternative data intelligence, announced its acquisition of Earnest Analytics, a transaction and healthcare data platform. The deal brings together two ...

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

At the Fast Company Innovation festival, moderator Ben Baer (left) and NielsenIQ’s Ramon Melgarejo discussed how synthetic respondents are enhancing product development. BY FastCo Works For more than ...

Michael Podolsky, Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their service. I often emphasize in my writing why customer satisfaction is ...

Google will release one of its more challenging projects this year -- a way for companies to adhere to global regulations and policies related to personally identifiable data. The project centers on ...

Nordic electronics retailer Elkjøp is revolutionizing its digital customer journey by leveraging Artificial Intelligence (AI)-powered experience analytics from Contentsquare, enabling the company to ...