WASHINGTON -- It's a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay? In the search for answers this shopping season, consumer behavior online ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Online Retail Sales have surpassed $1 trillion a year as the shopping era that was accelerated by the pandemic seems to have permanently reshaped consumer behavior, cementing the shift toward online ...

During this year’s upcoming holiday season, 53% of online sales are forecast to happen on mobile devices, according to a new Adobe Analytics report. Adobe projects that mobile shopping will ...

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

As Black Friday approaches, an increasing number of shoppers will turn to online stores. A new study by Cornell researchers finds online stores with virtual artwork were more successful. Participants ...

Online casinos have evolved from niche platforms into a significant force in the digital entertainment industry. In the past, gambling meant a trip to a physical casino, sometimes requiring hours of ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...