FOMO works because it targets emotion rather than logic, encouraging consumers to act quickly before they have time to fully ...

Industry coverage over the past year shows growing scrutiny of how incentivized reviews affect trust and decision-making.

How dynamic pricing algorithms use consumer data to personalize prices, raising questions about data ownership, regulation, ...

A new Acosta Group study shows 58% of shoppers read labels before buying new products, with even higher rates among health-focused consumers. Growing concerns about artificial ingredients and ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...