Cîroc Vodka first launched in 2003. The French spirit company stands apart from other vodka brands because Cîroc is derived from grapes, rather than using grain, potatoes, or corn, as is common with ...

“We’re coming into the RTD space with a luxury offering,” says the mogul via phone. “We’re bringing some energy to space.” While seemingly every celebrity under the sun has a spirits brand attached to ...

The new beverages will be available in four flavors: watermelon kiwi, sunset citrus, pineapple passion and colada Sean "Diddy" Combs is celebrating the spring season by launching his first ...

Join Johnny Drinks and John Rondi for Part 3 of their Celebrity Liquor Review series as they compare three popular celebrity-endorsed spirits. First, they sample Post Malone's Maison No. 9 Rosé and di ...

Here's how hip hop moguls, Jay-Z and Diddy, leveraged their fame and paved their own way in the spirit industry.

Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand. The performer ...

Sean “Diddy” Combs is making sure his fans have the fastest access to his spirits. On Tuesday (May 23), the Hip-Hop mogul announced Diddy Direct, a platform aimed at helping consumers, and retailers, ...

NEW YORK, Feb. 5, 2026 /PRNewswire/ -- CÎROC Ultra-Premium Vodka today announced a new three-year partnership as the Official Vodka of the Nexo Dallas Open, introducing its CÎROC Athletic Club ...

Add Yahoo as a preferred source to see more of our stories on Google. jozzy, bia and rapsody CÎROC Ultra-Premium Vodka has been announced as the official vodka for hip hop’s 50th anniversary. This ...

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LOS ANGELES--(BUSINESS WIRE)--IDL international dance league today announced it signed a strategic partnership with CÎROC Ultra-Premium Vodka, who will serve as the official vodka in the U.S. for the ...