Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith ...

Former AdTheorent CEO to lead D/Cipher's evolution as the premier cookie-less ad targeting and buying solution for the open Internet Jim was a co-founder of AdTheorent, a machine-learning powered DSP ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory. D/Cipher+ – plus sign product nomenclature is officially inescapable – ...

Dotdash Meredith, one of the biggest digital media publishers in America, has hired Jim Lawson to lead its ad tech division D/Cipher, Dotdash Meredith CEO Neil Vogel told Axios. Why it matters: The ...

Agreement delivers 100 million ChatGPT users trusted content from 40+ iconic media brands including PEOPLE, Better Homes & Gardens, FOOD & WINE, Verywell, InStyle, and Investopedia Companies to ...