Chinese automakers are facing growing scrutiny over influencer reviews and social media promotion, as Joe Achilles and Peter ...

A $17 billion drop in Chinese purchases of U.S. residential properties has real estate firms formerly looking for sales from China changing their pitch. The National Association of Realtors reported ...

In their recently published book, three Northwestern professors reveal information about young Chinese consumers from a marketing perspective. Integrated Marketing Communications professors Don ...

In China, sports marketing doesn’t have as long a history as it does in the West. And only now are brands and industries in China getting access to opportunities both domestic and international. At ...

A Chinese marketing firm likely organized and promoted protests in Washington last year as part of a wide-ranging pro-Beijing influence campaign, according to new research. The Chinese firm also used ...

Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into... Kimberly Whitler, ...