NEW YORK (AP) – In a story June 5 about a biracial couple featured in a Cheerios ad, The Associated Press reported erroneously that Blockbuster used a biracial couple in an earlier ad. Company ...

A new campaign from Cheerios in Canada expands on the brand's groundbreaking U.S. ads featuring a biracial family, including its 2014 Super Bowl spot. The campaign — dubbed "The Cheerios Effect" after ...

What’s more all-American than Cheerios? How about a wrenching national conversation on race? In recent days, a new commercial for the iconic cereal has become a phenomenon — not because it was an ...

The first TV spot featured an adorable, curly-haired moppet named Gracie who had a black father and a white mother. The ad for Cheerios prompted a... You might remember that Cheerios ad that caused a ...

CUTLINES - NEW YORK (AP) - A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios. "Mom," says the girl. "Dad told me Cheerios is good for your heart. Is that ...

THE AD: A 30-second ad for Cheerios cereal features a black dad, white mom and biracial child. THE REACTION: The ad produced enough vitriol on YouTube last week that Cheerios requested the comments ...

Not everyone was a fan of the adorable Cheerios commercial that featured a biracial family. In fact, Cheerios had to disable the comments feature on its YouTube page after the ad generated such a ...