NEW YORK, Feb. 25, 2026 /PRNewswire/ -- Today, Coach introduces "Explore Your Story," the brand's Spring 2026 campaign shaped by global listening to Gen Z and co-created with communities worldwide.

Coach is getting even more serious about encouraging young people to read. Last November, the company became the official sponsor of Sunnie Reads, a new Gen Z book club created by Reese Witherspoon's ...

Coach, fresh off record sales even as other luxury brands are struggling, is adding a new page to its marketing playbook, made up of … real pages. The literary launch uses familiar faces, including ...

Coach has lined up a new ambassador: Omar Apollo. The Mexican-American musician will become a global ambassador for the brand and will be featured in watch, eyewear and fragrance campaigns beginning ...

Coach has 61 stores across China, as well as a growing presence on Weibo, which currently has 260,000 fan followers. TBWA Tequila Hong Kong and TBWA Tequila Shanghai, which have been working with ...

In today’s digital world, Gen Z is increasingly turning to books as a way to “explore identity, self-expression and possibility,” Coach said, and this is its way to address that demand. Storm Reid is ...