MUMBAI, INDIA: Setting the destination; auditing the current situation; and mapping the journey to the destination - three steps needed to create a successful CRM strategy. Building a customer ...

Forrester Research maps out the landscape in the enterprise CRM world in a report, "Enterprise CRM Suites, Q1 2007" ($995). Following is the executive summary:Forrester evaluated leading ...

Mapping Out CRM Opportunities With digital-mapping services becoming increasingly popular, traditional map-production technologies will simply no longer be able to keep pace, according to a recent ...

Relationship optimization blends CRM with business intelligence, BPM, and straight-through processing to support seamless and efficient sales, service, and marketing transactions, which when combined ...

Unlock the power of persona mapping in your CRM with our easy-to-use model.

Before you start identifying budgets and priorities for next year, it is very important to ensure your current investments in CRM and marketing automation work for your enrollment goals.

Customer Relationship Management (CRM) might be a staid topic but unlike the Latham-Howard "great debate", at least the chief executives of two leading software companies -- Intentia and ...

Insightly is a standout in the CRM world for its user-friendly design. As soon as I logged in, the clean interface made me ...