Bree McKeen was working in finance in Silicon Valley when she realized how important posture was. But, when she stood straight, she noticed that her bra would pinch, so she turned to her doctor, who ...

Bree McKeen, who used to work in finance, started Evelyn & Bobbie in 2013 after spending years struggling to find a comfortable bra that didn’t dig into her ribcage. “The bra was a great idea in 1933, ...

As Women’s History Month comes to a close, here’s a little bit of trivia for you: One of the premier patents in bras hadn’t been touched or improved upon in 88 years. That was until Bree McKeen went ...

Startup lingerie brands are disrupting an undergarments industry that hasn’t changed much since Howard Hughes designed the underwire bra in the 1940s to highlight actress Jane Russell’s bosom in The ...

Only 2% of venture capital funding goes to women, and Bree McKeen knew that if she wanted to disrupt a $13 billion industry, she needed more than a great idea. She needed intellectual property. In ...

One word: underwire. This awful u-shaped piece of metal was invented in the 1930s as a way to keep women’s breasts in place. The construction of the bra hasn’t changed much over the last 84 years.