Leadership - Trait Theory is based on the presumption that there are specific virtues a leader must have. These are usually inborn traits that take control and guide situations. Whereas in a business, ...

In a recent webinar with the Financial Planning Institute of Southern Africa, Rex Cowley, the Director and Co-Founder of Overseas Trust and Pension, shared valuable insights on the transformative ...

Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

Intention is theorised as the proximal determinant of behaviour in many leading theories and yet intention-behaviour discord is prevalent. The purpose of this review was to retrieve, theme and ...

Behavioural change theory may be all the rage but its principles and purpose are nothing new for pharma. The industry has been trying to change its customers’ behaviours – whether that’s doctors, ...

In the UK, the Central Office of Information (COI) has introduced a five-step guidance process to ensure behavioural theory is applied to ad campaigns designed to change citizens' behaviour. The ...