It's that time of year again in Tuscaloosa. Rhinestones, designer bags and southern charm are on display as hundreds of young women compete in the University of Alabama's sorority recruitment, also ...

Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade. Bama Rush week isn’t just stressful for the sorority hopefuls. Their moms are living it, too ...

RushTok fans, our time has come: Bama Rush 2025 is upon us. (Can you hear the ESPN game day music playing in the background, or is that just me?) The social media phenomenon is back for another round ...

‘Tis the season when Bama Rush and #RushTok takes the internet by storm — and there’s a whole new crop of girls to meet. The social media phenomenon follows aspiring sorority girls hoping to find a ...

For the chronically online, mid-August means one thing: RushTok is back, baby. Since 2021, undergrads at the University of Alabama have been going viral for their rush videos. From the choreographed ...

Kylan Darnell, a senior at the University of Alabama, has earned a reported $1 million during her four years in college, starting from posting her sorority rush videos. Kylan became the unofficial ...

Sorority recruitment at the University of Alabama, better known as "Bama Rush," has become a viral cultural moment, with thousands watching to see which houses incoming freshmen join. It’s a week ...

The viral TikTok sensation that is “Bama Rush,” a.k.a. sorority recruitment week at the University of Alabama, is getting the documentary treatment from Vice Studios and HBO Max, Variety has confirmed ...

University of Alabama senior and Zeta Tau Alpha member Kylan Darnell has announced she is taking a "step back" from recruitment and from posting about the sorority rush craze sweeping college campuses ...