In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

Businesses establish a balanced scorecard to align all their company activities. This type of performance management framework adds non-financial measures to traditional financial metrics and gives ...

The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, explains the Balanced Scorecard Institute. The system ...

If you’re looking for a good strategic management framework, you’ve most likely come across the Balanced Scorecard (BSC). It was created by Drs. Robert S. Kaplan and David P. Norton in 1992—over 20 ...

The following is reprinted with permission from strategicplanningMD.As simple a concept as balanced scorecards are, organizations still have difficulty implementing them effectively. Although the ...

Amid the dynamic and competitive business environment, organisations grapple with the task of efficiently measuring and managing their performance for sustained success. In response to this challenge, ...

Gibbons, Robert, and Robert S. Kaplan. "Formal Measures in Informal Management: Can a Balanced Scorecard Change a Culture?" American Economic Review: Papers and Proceedings 105, no. 5 (May 2015).

Maximizing CRM Success Through Performance Measurement Using the balanced scorecard approach to drive strategic CRM results. James Brewton, president, CRMetrix Organizations today are now looking for ...

What is a ‘balanced scorecard’? The balanced scorecard methodology, an outgrowth of prior measurement and management methodologies like total quality management (TQM), has existed for decades, but it ...