PARIS — It turns out J-Hope’s presence at the Louis Vuitton menswear show in January was a teaser for his new role: The French luxury house on Friday named the K-pop star and member of boy band BTS as ...

International boy band BTS rocks Louis Vuitton’s Spring/Summer 2022 men’s collection – designed by the late Virgil Abloh – in a teaser video for upcoming issues of Vogue and GQ Korea. In the video, ...

A few months after being announced as an official ambassador of Louis Vuitton, BTS's J-Hope is finally starring in his first campaign. The K-Pop idol and global star steps in front of the camera for ...

Why dress one famous musician when a South Korean boy band shelters seven? Louis Vuitton has named BTS its latest brand ambassadors. “I am delighted BTS are joining Louis Vuitton today,” Virgil Abloh, ...

BTS is a chart-topping, record-breaking boy band. They collaborated with artists like Sia, Halsey, and Megan Thee Stallion. They even earned a Grammy nomination for their song “Butter.” BTS has also ...

The American Music Awards took place last night and there was one group that clearly stole the spotlight: BTS. The group arrived to the show in neutral-toned suits from the Louis Vuitton spring 2022 ...

Serious question: how does BTS manage to always get it right? They seem to be preternaturally ahead of every trend. Case in point: every single major 2021 fashion aesthetic can be demonstrated by ...

"He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction," the luxury brand said of the news. By Chris Gardner If you purchase an ...