The traditional B2B growth engine is now showing signs of "leaking oil." The predictable path to revenue has followed a straight line for many years. It starts off with the marketing department ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

A sales process helps you convert leads into customers and earn consistent sales in your business.

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason I see for this is that the ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...

B2B sales differ from Business-to-Consumer (B2C) sales in their target audience, longer sales cycles, and the need for ...

Go-to-market isn't "marketing" — it's the process of achieving product-market fit. Start-ups and seasoned marketers alike make the mistake of thinking that go-to-market is "marketing." When in fact, ...