App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...

One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, Facebook is a good way to increase awareness and encourage ...

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

Fully launched less than a year ago, Facebook's app installed ads have proven a hit with developers and a plus for the social network's rapidly growing mobile ad revenues. Earlier this year, Facebook ...

Fiksu, a company that helps app publishers drive installs via a real-time bidding marketplace for ad impressions, is to start supporting Facebook’s mobile app install ads. The news means that app ...

The move will let iOS users download apps to their device without leaving Pinterest, with the visual bookmarking platform has been testing the feature with the likes of Glu Mobile, Stash and Ibotta ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize ...

Amazon is getting into the lucrative world of app-install ads today with the launch of its new ad platform. Called Advertise Your App with Amazon, the service will allow developers to submit an app ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...