Down South, people know Jimmy Rane as Yella Fella, the cowboy character he plays in his lumber company's television commercials. In the spots his horse-riding, gun-toting alter ego fights off bandits ...

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you’re planning a tour of Alabama, there’s no better guide than Jimmy Rane, the 76-year-old founder and CEO of lumber treater Great Southern Wood Preserving–and the Cotton State’s only billionaire.

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