Add Yahoo as a preferred source to see more of our stories on Google. New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

TAMPA, Fla. (WFLA) — Many young people are turning to TikTok and other social media sites to share their beauty and skincare routines. While most likely have the best intentions, doctors say many are ...

Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

I HAVE TO GET THIS. AN UNSTOPPABLE TIKTOK TREND FLOODING THE FEED OF GIRLS AND YOUNG WOMEN. WHAT YOU WANT TO DO TODAY? SEPHORA TEENS AND TWEENS POSTING EVERYTHING FROM THEIR BEAUTY SHOPPING HAULS.

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...