In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it. NBCU moved early this year to win ad support for a massive cache of sports inventory ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

Fears that Trump tariffs would dampen TV’s annual “upfront” advertising market appear to have been overblown — at least for those media companies with a strong sports portfolio. Fox Corp. won new ...

For over a decade, real-money gaming and fantasy sports quietly rewrote the rules of India's advertising and sports sponsorship landscape. Platforms like Dream11, MPL, and My11Circle started small, ...