Pilot program with OpenAI part of a broader effort to expand the retailer’s presence in AI-driven shopping tools ...

Twitch is currently experimenting with new ad formats that are intended to interfere less with the viewing experience.

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

OpenAI has been teasing the introduction of ads for weeks. In a post on X in mid-January, OpenAI CEO Sam Altman announced the ...

As OpenAI starts testing ads inside ChatGPT on February 10, 2026, the move has triggered a sharp response from rival ...

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to ...

Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users ...

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Snap partnered with Disney on their new Sponsored Snaps ad placement test. McDonalds and Taco Bell are the two brands testing Promoted Places on the Snap Map. The two ad placements are currently in ...