Every five years the American Marketing Association rewrites its definition of marketing. The association spent more than a year soliciting input from professionals and academics, hosting forums to ...

Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising strategies are there are products to advertise, and each ...

I am a big proponent of the psychology of advertising and how it could be used in developing successful marketing strategies. The main goal of an advertising campaign is to attract and draw in as much ...