Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads. In its Steamworks Documentation, Valve lays out what is and isn't supported for games ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came ...