Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. One of the best things about out-of-home (OOH) advertising ...
Digital publisher Internet Brands has seen a revenue uptick from a new ad unit implemented across some of its sites. Since launching the so-called InFold format from ad tech provider Infolinks across ...
Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, ...
Advertisers can secure high-impact placements, reach audiences around trending content and measure brand attention across multiple video views.
Albertsons is offering a way for brands to quickly end up in ecommerce shopping carts. The grocer is rolling out a beta program for a new offsite ad format called “Add-It” that lets consumers add the ...
Building on its recent hospitality in-app monetization program, TikTok is launching AI-powered “Travel Ads” -- the company’s first ad format designed specifically for travel brands. Travel Ads, ...
OpenAI on October 5, 2026 introduced a new visual ad format in ChatGPT, expanded the measurement tools and partner ecosystem ...
In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...