The rivalry between Nike and Adidas has just escalated into the courts. Adidas has filed suit against Nike claiming that the company has infringed upon nine of its patents pertaining to mobile ...

Adidas is the latest, and perhaps most high-profile, brand to announce that it will integrate Amazon’s Buy with Prime feature across its website and app. Introduced in April 2022, Buy with Prime ...

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It was 2015 when Adidas introduced Confirmed, an iOS and Android app that let people in New York City reserve pairs of its highly coveted sneaker collaboration with Kanye West. The process was simple: ...

adidas.com and adidas app customers will soon enjoy the power of Amazon’s fulfillment network and the trust and recognition of Prime Buy with Prime will enhance the sportswear brand’s online shopping ...

Adidas escalated its long-running Nike rivalry Friday, suing its fellow sneaker giant in federal court for patent infringement. The German sportswear company, which Nike sued for patent infringement ...

Sportswear giant Adidas unveiled a new mobile app that leverages artificial intelligence and technology from Salesforce to customize shopping experiences for individual users, the company announced ...

Adidas and Spotify have teamed up for a new music app that sticks with your pace. Adidas Go uses the iPhone's accelerometer to match music in Spotify to a runner's workout routine. It will calculate ...

Sneakerheads will have more time to enjoy leisurely weekend brunches now that they don’t have to stand in line for new sneaker releases from Adidas. Using push notifications and location services, the ...

Some Yeezy fans eager to secure a pair of Yeezy Boost 350 "Pirate Black" sneakers were finally able to enter a one-hour draw for the shoes on the Adidas Confirmed app Thursday. The sneakers were long ...