‘I get requests for fetish role plays, to walk in high heels,’ says Ilse, a Dutch 25-year-old who is establishing her own online video empire, ‘but that is not the purpose of my YouTube channel.’ ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

The internet has no shortage of unique communities. Some are self-contained and secretive, while others—like the ASMR YouTubers—have become something more akin to an industry. ASMR stands for ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...