This week associate Adam Torkildson and I had the chance to talk about our favorite topic -- PR -- with a company that licenses proprietary equipment to individuals who use the product to create their ...

Figuring out a wedding hashtag is so stressful that you can delegate the task to a hashtag creation company. I agonized over my wedding hashtag before landing on one — I wanted something funny, but ...

The fledgling social media site Twitter was just over a year old on August 23, 2007, when technology developer and self-described “hash godfather” Chris Messina suggested using the pound sign as an ...

Using hashtags helps people identify what Yakima Valley Hops is about, she said: “People know who we are.” The hashtag can take on multiple roles. For some businesses, the hashtag is an effortless way ...

Time moves quickly on the internet, so we are already overdue for a moratorium—and a subsequent nostalgic reflection—on something that happened 10 months ago. You might remember the summer of 2013 as ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

If you watched any television over the Thanksgiving holiday, you were told to share your thoughts on social media using a provided hashtag. The Macy's Thanksgiving Day Parade had a hashtag, every ...

In mid-October 2016, an image claiming Pennsylvanians could "vote online" during Election Day by using the hashtag #PresidentialElection began circulating on social media: Of course, no hashtag-based ...

YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by ...