Chrysler introduced the DeSoto Adventurer, a high-powered, two-door hardtop similar to the Chrysler 300, on Feb. 18, 1956. DeSoto was born in 1928 to slot above Plymouth and eventually targeted the ...

It’s a common story within the automotive world: if one brand at a corporation finds success, the other brands under the same umbrella want a piece of that pie. When the Plymouth Duster proved to be a ...

Founded by Walter Chrysler in 1928, DeSoto sold more than two million cars before it was discontinued in 1961. The company struggled to maintain a solid market share in its final years, but that's ...

Established in 1928 to compete with Pontiac, Studebaker, and Hudson in the mid-price class, DeSoto was terminated as a brand only 33 years later, in 1961. But before it went into the history books, ...

The Batcycle is on the block — along with a 1956 DeSoto FireFlite Adventurer convertible, a 1965 Ford Good Humor Ice Cream Truck and more than 100 other vintage vehicles. Museum owner John Staluppi’s ...

In 1959, all Chrysler nameplates except Imperial had a “super car” in their lineups. There was the Chrysler 300E, Dodge D500, Plymouth Sport Fury, and DeSoto Adventurer. But for DeSoto the handwriting ...

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