Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram.

Steep discounts over the weekend delighted customers, but left F&B workers overwhelmed and store floors in disarray.

Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Gao Chaorong knows what it takes to turn out good crops of sweet potatoes, peanuts and wheat, but tasty produce is no longer ...

Faced with a potential TikTok ban in the US, millions of users migrated to Xiaohongshu, discovering Chinese cosmetics and other products, boosting its popularity and market share.

Experts say it has to prioritise what users want from its search engine, rather than becoming a content platform. Read more ...

Gao Chaorong knows what it takes to turn out good crops of sweet potatoes, peanuts and wheat, but tasty produce is no longer ...