The PGA Tour has announced that Cadillac will return as a title sponsor, backing the newly minted Cadillac Championship, a ...

Cadillac is back on the PGA Tour as the title sponsor of a new Signature Event, adding another marquee stop to the schedule.

There are nine Signature Events in 2026, limited-field events featuring top players with increased prize money ($20 million) and FedExCup points (700 points to the winner). The Sentry is the season’s ...

The PGA Tour’s first “Signature Event” will be next week at Pebble Beach. The Farmers Insurance Open this week in La Jolla, Calif., is the first test of players using tournaments before Signature ...

After a drama-filled tournament in which the world’s No. 1 player took home the title in a gripping one-hole playoff this summer, the Travelers Championship can look forward to another year with ...

ORLANDO, Fla. – Three turns into the PGA Tour’s signature-event era and the grade on the circuit’s grand gambit is still very much mixed. The goal of the signature events, which were born from last ...

For many organizations, there are a handful events that are deeply rooted in tradition. Oftentimes, these events are central to their identity and mission. But your audience’s expectations are ...

ORLANDO — The same big-name players getting together in a limited-field, big-money tournament has its appeal, but originality isn’t part of the package. Before the LIV Golf League came along, there ...

MEMPHIS, Tenn. – The broad strokes of next year’s PGA Tour schedule are still being digested, and players will certainly have plenty of questions Tuesday afternoon when they meet with commissioner Jay ...

On Monday, the PGA TOUR welcomed Cadillac as title sponsor of the Cadillac Championship, the new Signature Event at ...

The luxury vehicle manufacturer is returning as the title sponsor of a PGA Tour event for the first time in 10 years ...