Shaquille O’Neal predicts LeBron James’ NBA goal that may never be broken. Philadelphia 76ers superstar LeBron James has a plethora of records to his name, but arguably his most insane record is being the NBA’s all-time leading scorer.

Phoenix Suns superstar Devin Booker has made the difficult choice between NBA greats Michael Jordan and Kobe Bryant. Jordan and Bryant are widely considered the top two shooting guards in NBA history and two of the greatest players in any position.

The NBA legend debate takes another turn as LeBron’s leadership style faces comparisons with MJ and Kobe’s intensity. The debate over basketball’s greatest player of all time almost always leads to the same three names: Michael Jordan,

One of basketball’s most iconic nicknames and built-in marketing campaigns could have belonged to a different NBA legend altogether. Nike executive Gentry Humphrey, who’s currently the vice president of Jordan footwear, likened the look to that of a snake

In March 2004, as the Air Jordan 19 prepared to launch, a bold new campaign centered on one of nature’s most feared creatures. The black mamba snake was meant to symbolize speed, precision, and dominance, traits long associated with Michael Jordan.

Michael Jordan’s snake phobia stalled Nike’s black mamba branding, opening the door for Kobe Bryant to adopt and popularize the Black Mamba identity that defined his career. A story that began inside Nike’s marketing boardrooms and ended up shaping ...

Kobe Bryant’s “Black Mamba” moniker has become one of the most popular nicknames in sports history, but it was originally meant to be Michael Jordan’s. An ESPN story confirmed a longstanding rumor that Nike felt the nickname would be great to sell ...

Devin Booker's all-time starting five omitted Michael Jordan, immediately fueling fresh debate over the greatest players in NBA history.